Our Marketing Mix
4 P’s
Product:
“Our country will insure good infrastructure for its people” that is written in our mission. Free public transport is one of our special products and services that will provide better infrastructure for our people.
Place:
Our service is available in each city of our country. Also, we are working on a strategy to have a bigger network. And every village should have a good connection.
Price:
The citizens enjoy our service for free, they can use it every day and every time. Our income comes from promotions and cooperation with companies.
Promotion:
Social media is our main communications channels. Through our social media platforms we are able to reach the youth. In addition, we are using traditional media such as newspapers, radio and television, because our nation still prefers to follow this kind of media.
5 C’s:
Convenience:
Our service is available for 24/7. We ensure more transportation during the day. It is also available in each city. Moreover, our customer service is open every day from 09:00 to 17:00 and they can also reach us on social media platforms.
Customer cost:
We offer our service for free while they can save money and not spend it on cars.
Customer value:
Our service will help the citizens to reduce their monthly cost. We make the mobility of our citizens easier inside the country. Also, tourists will be able to travel on budget in our country.
Communication:
People will be able to reach us on different social media channels like Facebook, Instagram, Tiktok, Snapchat and Twitter. Through our website they are able to contact us ‘contact, chatbot, telephone, e-mail and fax.
Climate:
Because our country aims to have 0% of CO2 emission by 2050, we want to encourage our people to use less cars and make use of public transport. Therefore, we offer our service for free.