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Our Persona

Our persona: Text

Maurice Lecompte

About him

  • Gender: Male

  • Age: 69 years old

  • Location: Paraceta York, the capital

  • Status: Widowed

  • Family: 2 children, 5 grandchildren, 1 dog

  • Profession: Retired chemical engineer since 64

  • Social class: Upper middle class

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Our persona: About Me

Likes

Take a tour with his shoprider
Spend time with his kids and grandchildren
Read books about history
Relax at home
Have a walk with his dog

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Dislikes

Loud students 
Cats
Lazy people
Violence

Our persona: Services

Lifestyle characteristics

Smoker
Alcoholic
Reads newspaperps
Listen classical music
Go to opera
Play contract bridge game with his friends on friday
Volunteer at the Red Cross to help children with disabilities

Personality characteristics

Calm
Generous
Intelligent
Peacefull
Chic

Our persona: List

Goals

The goals of Maurice are to live longer, to learn a new language, to share his knowledge with the youth, to see his grandchildren grow up successfully and to quit smoking.

Needs

He needs medicine, in order to live longer as he wishes. He also needs his cigarettes, cigars and alcohol because he is addicted. But more than everything, he needs to spend more time with his grandchildren.

Our persona: List

A day in the life of Maurice

6 A.M

Maurice wakes up and starts his day with Irish coffee and a cigarette. After that, he reads the newspaper, takes a shower and walks his dog. This gives him the energy to get through the day.

8 A.M

Maurice has two strollers on his shoprider to transport his grandchildren to school in the morning.

9 A.M

Once the children have dropped off, they usually go to the library to read or borrow books.

12 P.M

Then he goes home for lunch.

2 P.M

He takes a nap and then, depending on his mood, he either goes to the red cross, or he takes a walk or plays bridge with his old friends.

7 P.M

In the evening he prepares a good meal, drinks a digestif and then listens to classical music or watches a movie.

10:30 P.M

He smokes one last cigarette and goes to bed.

Our persona: List
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